Clarity over comfort.
Say it while it's still a problem to solve, not a verdict to deliver.
CEO. OPERATOR. AUTHOR.
I'd rather give you a hard truth than a soft lie.
I help MedTech companies close the gap between a product that works and a business that grows. Two decades in the field. No sugarcoating.
CLARITY OVER COMFORT. ALWAYS.
20+Years in healthcare
6Products launched
3Acquisitions integrated
$1B+Portfolio P&L led
EXPERIENCE BUILT AT
BaxterHighmark HealthmylanNightWare.
01 / THE PERSON BEHIND THE PLAYBOOK
EXPERIENCE. NOT THEORY.
Startups to multinationals.
And back.
Pittsburgh. Father of four.
At home on the water and on skis.
My first launch, I didn't really know what I was doing. Thirty brands later, I know what separates a good clinical story from a real commercial business.
I've launched drugs, devices, combination products and software. I've integrated a $275M acquisition, rehabilitated a $1B brand, and worked on both the founding and funding sides of the table.
Today, I'm CEO and Board Director of NightWare and President of Breakthrough MedTech Strategy. I take the commercial seat, not the sidelines.
MBA, Global Finance · B.S., Chemistry
Butler UniversityLeadership in Healthcare Award, 2022
Health 2.0 Conference · PM360 Brand Trailblazer
Butler UniversityLeadership in Healthcare Award, 2022
Health 2.0 Conference · PM360 Brand Trailblazer
Experience beats theory.
Real launches. Real customers. Lessons learned carrying the bag.
Look six years ahead.
Position for what the market will reward next. Execute today.
CURRENTLY / LEADING NIGHTWARE
A real company.
A mission that matters.
NightWare is an FDA-cleared prescription digital therapeutic for PTSD-related nightmares. I built its commercial function from $0 to $7.5M, with Department of Defense adoption along the way. In June 2024, I became CEO to lead a strategic and financial reset.
Visit NightWare02 / WORK WITH MATT
BREAKTHROUGH MEDTECH STRATEGY
Good science isn't
a commercial strategy.
The gap between “this works” and “hospitals pay for this, repeatedly” is where good companies get stuck. Closing that gap is what I do.
01BEFORE LAUNCHCommercialization planning
Build the commercial foundation before you build the sales team. Customer insight, clinical utility, evidence, brand and a focused strategy your team can actually execute.
Customer & market insight · Evidence planning · Launch strategyTalk about your launch
02IN MARKETFractional commercial leadership
I take the seat, not the sidelines. Sales design and compensation, contracting, marketing, payer access and enablement—until you know exactly what full-time hire you need.
Sales build-out · Payer access · Commercial executionTalk about your growth
03THE NEXT CHAPTERPositioning for acquisition
Build a commercial story that survives diligence. I've integrated acquisitions from the buy side and advised ten premarket products, including a client exit to Integra LifeSciences.
Commercial narrative · Buyer readiness · Strategic positioningTalk about your next move
SELECTED OUTCOMES
$61M → $111MSurgical hemostasis brand
in 18 months
in 18 months
$0 → $7.5MNightWare commercial build
with DoD adoption
with DoD adoption
$150K → $1.1MHighmark's VITAL program
in one year
in one year
03 / THE FEATURED BOOK
REAL EXPERIENCE. ON THE PAGE.
The hard conversations.
Now on the page.
No theory. Real board meetings, real numbers, and the questions that matter when the plan isn't working.
Nobody Wants to Say It.
What MedTech boards and investors see, don't say, and pay for later.
I wrote it for the person who wrote the check, and for the CEO who knows the plan isn't working. It's the operator's view of governance under stress—and a way to raise the hard question without losing the CEO.
- Read the company, not just the board deck.
- Recognize commercial drift before it becomes a verdict.
- Put each chapter's board diagnostic to work at your next meeting.
The fastest way to find out whether the way I think is useful to you.
04 / IN THE ROOM
KEYNOTES. PANELS. REAL CONVERSATIONS.
I say the thing
nobody wants to say.
With numbers.
No buzzwords. No hype. Real launches, real board meetings, and frameworks your audience can run on Monday morning.
MedTech commercialization
The Ten MedTech Commandments: what decides whether a product gets adopted or shelved.
Governance under pressure
Nobody Wants to Say It: how boards raise hard questions without losing the CEO.
A career on your own terms
The Selfish Career: goals, leverage, and skills that outlast any employer.
Veterans, PTSD & recovery
Keynotes30–60 minutes + Q&A
PanelsModerator or panelist
WorkshopsHalf-day, applied
Board offsitesClosed-door diagnostics
05 / THE NEXT CONVERSATION
SPECIFIC QUESTIONS. HONEST ANSWERS.
Tell me what's
not working.
Consulting, NightWare, books or speaking. Give me enough detail for a real answer instead of a “tell me more.”
[email protected]“A hard truth beats a soft lie.”— MATT TUCKER